Karl-Robin Sauerland (born 14 April 1977) is an Anglo-German boxing promoter and the Global Head of Boxing at Wasserman.[1] Sauerland has been the promoter for many British boxers including David Haye, Chris Eubank Jr and Derek Chisora.[1][2]
In July 2011, Sauerland promoted the world heavyweight title fight between David Haye and Wladimir Klitschko.[8][9]
In March 2017, Sauerland was appointed Chief Boxing Officer at the Swiss company Comosa AG, where he launched the World Boxing Super Series.[10][11] Described as the ‘Champions League of boxing’, the tournament launched with $38 million in prize money.[5] The first season culminated in Oleksandr Usyk becoming undisputed cruiserweight world champion and Callum Smith becoming unified super middleweight champion.[12]
In March 2021, Wasserman acquired Sauerland's promotion firm Team Sauerland to create Wasserman Boxing.[1][13] Sauerland and his brother Nisse were appointed heads of global boxing.[13] Since launch, Wasserman Boxing has promoted fights on Sky Sports, Sky Sports Box Office, DAZN and Channel 5.[14][15]
In 2022, Wasserman Boxing, KSI and Proper Loud launched Misfits Boxing, a crossover boxing promotion where celebrities and influencers compete in the boxing ring, including Logan Paul, Tommy Fury and Dillon Danis.[15] In January 2023, Misfits Boxing signed a five-year deal with DAZN to broadcast all Misfits Boxing events.[16]
Personal life
Sauerland lives in London and supports Tottenham Hotspur F.C.[17] Sauerland has a brother, Nisse Sauerland, who is the Managing Executive of Global Boxing at Wasserman.[13]