IROC XXVIII was the 28th season of the Crown RoyalInternational Race of Champions, which began on Friday, February 13, 2004 at Daytona International Speedway. The all-star roster included twelve drivers from five premier racing series. Matt Kenseth won the championship, finishing third in the first race, last in the second race, and first in the final two races.
The roster of drivers and final points standings were as follows:[1]