About the album Mauboy said, "This record is a dedication to those women, to my grandmother and mother for being fierce and strong and how they have helped me to pursue this life and become a woman."[13]
Promotion
"Sunday" was released as the lead single from Hilda on 12 April 2019.[2] The official video was released on 30 April 2019.[14] The second single "Little Things" was released on 21 June 2019 and has peaked at number 25 on the ARIA Singles Chart.[15] The third single "Selfish" was released on 18 October 2019. The lyric video was uploaded a day before with the official music video released on 18 December 2019.[16] "Butterfly" was sent to radio on 14 August 2020 as the album's fourth single.[7] An acoustic version was released digitally the same day.
Promotional singles
"Blessing" was released as the album's first promotional single in July 2019.[citation needed] "Just Like You" was released as the album's second promotional single on 2 August 2019.[citation needed] "Jealous" was released as the album's third and final promotional single in October 2019.[citation needed]
David from auspOp said "This album is an epic piece of storytelling that focuses on Jess's history and how it's shaped who she's become. While she has played a part in song writing across previous albums, she's never been quite so raw, honest and believable in her messages. This openness is what makes this album truly sing… They tug at your heartstrings and create such a strong connection, it's hard not to fall in love with each of them."[17]
Jeff Jenkins from Stack Magazine wrote that "Hilda is a sassy collection that swings between urban, pop and ballads. And with such a potent voice, Mauboy is capable of making it all work. It's a mystery why she hasn't had more international success."[18]
Chart performance
Hilda debuted at number one on the Australian Albums Chart in the week of 3 November 2019.[19] It was Mauboy's first original album to reach the chart's top spot.[19]
