The organization says it is an outgrowth of Primary Pivot, a group that encouraged Democrats and Independents to vote for Haley in the primaries.[2]
The organization was founded on March 6, 2024 under the name Haley Voters for Biden (HV4B).[3] This was the same day Haley suspended her presidential campaign.[3]
The organization received a cease and desist letter from Haley in July 2024; the organization said they plan to ignore the letter.[2] Haley said in a statement referencing the group that "Kamala Harris and I are total opposites on every issue. Any attempt to use my name to support her or her agenda is deceptive and wrong".[3][4]
The national debt is another issue motivating support among some former Haley voters for Kamala Harris.[6]
Kamala Harris' experience as a prosecutor has appeal for some Haley voters.[8]
The border is an issue that the organization has addressed, trying to educate voters about how the Biden-Harris administration pushed a bipartisan border bill to greatly expand the number of border agents beyond what Trump had proposed during his presidency.[8]
The organization also has pointed to greater oil production under Biden than Trump.[8]