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Gousto

Not to be confused with Gusto, Inc..
SCA Investments Limited
Gousto
IndustryMeal kit
Founded12 April 2012 Edit this on Wikidata
FounderTimo Boldt[1][2]
James Carter[1][2]
Headquarters
London, England
Area served
Most of mainland Great Britain[3]
Number of employees
900
Websitewww.gousto.co.uk

Gousto, a trading name of SCA Investments Limited, is a British meal kit retailer, headquartered in Shepherd's Bush, London, founded by Timo Boldt and James Carter.[4] Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed recipes.[5]

History

In August 2013, Gousto's co-founders appeared on the BBC's Dragons' Den.[6]

In December 2015, Gousto raised £9m in funding from the Business Growth Fund, MMC Ventures, Unilever and the Angel Co-Fund,[7] with a further £10m in November 2016.[8][9][10]

In October 2016, Gousto's co-founder Timo Boldt was awarded IGD's 'Young Entrepreneur of the Year' award.[11]

In January 2019, Gousto raised £18m in funding from Unilever Ventures, Hargreave Hale, MMC Ventures, the Angel CoFund, and fitness coach Joe Wicks.[12][13]

In July 2019, Gousto raised £30m in funding from private equity firm Perwyn.[14]

In February 2020, Gousto partnered with UK-based The Meatless Farm Company to build upon Gousto's objective of tapping into the growing audience of vegan and other consumers looking to reduce their meat consumption.[15]

In April 2020, Gousto raised £33m in funding from Perwyn, BGF Ventures, and MMC Ventures, and Joe Wicks.[16][17][18]

When Gousto raised funds in February 2023, it did so at a valuation of less than £250m, representing a decrease of about 80% from its valuation of £1.4bn in 2022.[19]

Recognition

It has been voted best recipe kit service by The Independent,[20] The Guardian,[21] Metro and Time Out London.[22]

See also

References

  1. ^ a b Hall, Archie (2019-09-30). "Gousto aims to more than double workforce". Financial Times. Retrieved 2020-06-26.
  2. ^ a b "Unilever again invests in meal-kit firm Gousto". www.just-food.com. 2019-01-07. Archived from the original on 2020-06-29. Retrieved 2020-06-26.
  3. ^ "Where does Gousto deliver?". gousto.zendesk.com. Archived from the original on 2020-11-29. Retrieved 2020-11-22.
  4. ^ "Gousto, nationwide, visit www.gousto.co.uk". The Argus. 14 December 2012.
  5. ^ Hancock, Alice (2020-05-08). "Recipe box sales surge under lockdown". Financial Times. Retrieved 2020-06-02.
  6. ^ "BBC Two – Dragons' Den".
  7. ^ Gousto raises 9m from BGF and others
  8. ^ Barber, Lynsey (2016-11-03). "Recipe box startup Gousto gobbles up millions more in funding". Retrieved 2016-11-09.
  9. ^ O'Hear, Steve (3 November 2016). "Gousto, the UK cook-at-home recipe kit service, serves up further £10M in funding". TechCrunch. Retrieved 2016-11-09.
  10. ^ "Recipe kit delivery startup Gousto has raised £10 million to help it take on HelloFresh". Business Insider. Retrieved 2016-11-09.
  11. ^ "IGD Awards 2016 – Winners". www.igd.com. Archived from the original on 2016-11-10. Retrieved 2016-11-09.
  12. ^ "Gousto cooks up £18m funding and signs up 'The Body Coach' Joe Wicks". CityAM. 2019-01-06. Retrieved 2020-06-02.
  13. ^ "Body Coach star Wicks backs Gousto as online meal kit firm secures more funds". ITV News. 6 January 2019. Retrieved 2020-06-02.
  14. ^ "Recipe box company Gousto secures £30m funding". CityAM. 2019-07-15. Retrieved 2020-06-02.
  15. ^ "Meatless Farm partners with Gousto to expand plant-based foodservice footprint". .foodingredientsfirst.com/. Retrieved 2020-03-12.
  16. ^ "Gousto secures £33m investment as coronavirus boosts business". CityAM. 2020-04-16. Retrieved 2020-06-02.
  17. ^ "Gousto, a UK meal-kit service, raises another $41M as business booms under lockdown". TechCrunch. 16 April 2020. Retrieved 2020-06-02.
  18. ^ Radojev, Hugh (2020-04-17). "Gousto secures £33m investment as coronavirus boosts sales". Retail Week. Retrieved 2020-06-02.
  19. ^ "Food delivery firm Gousto plunged into governance storm after slashing valuation". Sky News. Retrieved 10 April 2023.
  20. ^ Kate Wills (20 August 2015). "Home-delivered gourmet meals cut out shopping and prep time – but are they worth the money?". The Independent. Retrieved 21 May 2018.
  21. ^ Insley, Jill (30 November 2012). "Hello Fresh and Gousto – which is better?". The Guardian. Retrieved 2015-09-07.
  22. ^ Isabelle Aron (11 February 2016). "The best recipe boxes in London: tried and tested". Time Out London. Retrieved 2016-02-15.

Further reading
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