Gilly Hicks is an active Lifestyle brand owned by Abercrombie & Fitch, specializing in women's activewear.
Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008.[2] On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations.[3] Gilly Hicks was resurrected in 2017 due to customer demand focusing in younger women.[4] Since then, its products have been sold in all Hollister stores and online.[5] As of 2019, Gilly Hicks is a popular seller on the Hollister e-commerce site and in its retail stores.[6]
In October 2019, Gilly Hicks opened a side by side location at the Hollister Co. at the Aventura Mall (Aventura, FL).
In July 2021, Gilly Hicks opened a new side by side location at Westfield London. The location features the brand's recently expanded product assortment, new store format and various digital experiences.[7]
In February 2022, Abercrombie & Fitch confirmed a new Gilly Hicks location would open in Carnaby Street, London.[8]