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Gelett Burgess
Frank Gelett Burgess (January 30, 1866 – September 18, 1951) was an American artist, art critic, poet, author and humorist. An important figure in the San Francisco Bay Area literary renaissance of the 1890s, particularly through his iconoclastic little magazine, The Lark, and association with The Crowd literary group. He is best known as a writer of nonsense verse, such as "The Purple Cow," and for introducing French modern art to the United States in an essay titled "The Wild Men of Paris." He was the illustrator of the Goops murals, in Coppa's restaurant, in the Montgomery Block and author of the popular Goops books. Burgess coined the term "blurb." Early lifeBorn in Boston, Burgess was "raised among staid, conservative New England gentry".[1] He attended the Massachusetts Institute of Technology, graduating with a B.S. in 1887. After graduation, Burgess fled conservative Boston for the livelier bohemia of San Francisco, where he worked as a draftsman for the Southern Pacific Railroad. In 1891, he was hired by the University of California at Berkeley as an instructor of topographical drawing.[2] Cogswell fountain incidentIn 1894, Burgess lost his job at Berkeley as a result of his involvement in an attack on one of San Francisco's three Cogswell fountains, free water fountains named after the pro-temperance advocate Henry Cogswell who had donated them to the city in 1883. As The San Francisco Call noted a year before the incident, Cogswell's message, combined with his enormous image, irritated many:
In response, numerous acts of minor vandalism had been inflicted upon the fountain.
 The toppling incident took place in the early hours of January 1, 1894. As the Call reported,
The newspaper noted that "no one professes to have knowledge of the perpetrators of the outrage," and no arrests had been, or were, made. However, Burgess's involvement was suspected and is generally viewed as the reason for his resignation from the university, reported by the Call on March 10, 1894, with the note that the resignation was "to take effect with the close of the year."[6] Burgess is now held in high regard at the University of California, Berkeley as a former professor and literary talent. A selection of his original works and his papers are housed in the Bancroft Library on the Berkeley campus. The Lark and its descendants Burgess's departure from the university became an opportunity to reconsider his professional aspirations. With a group of like-minded associates, he founded in 1895 a humorous little magazine entitled The Lark. "The double meaning of its name was intended. While it would sing at heaven's gate, it would do so as a merry adventure and have fun with the little-magazine movement."[7] The Lark was more successful than its makers intended, eventually reaching a circulation of over 3,000. Before the official publication date, local publisher/bookseller William Doxey, intrigued by the first number, agreed to act as official publisher of the venture. Volume 1, number 1 of the 16-page monthly appeared on May Day: May 1, 1895. 
"The Purple Cow" (the full title was "The Purple Cow: Reflections on a Mythic Beast Who's Quite Remarkable, at Least"), an illustrated four-line poem that appeared in the first number of The Lark, was to remain the ne plus ultra of nonsense verse that Burgess would spend his life unsuccessfully attempting to surpass. At first, the magazine was edited and written primarily by Burgess, who took great delight in creating pseudonyms for himself. For example, in volume 1, four of the other "authors" are Burgess writing under different names. The magazine soon attracted an eclectic group of contributors who hung out at the Montgomery Block building, who became known as "Les Jeunes" (English: the youth).[8] Burgess was initially assisted by writer-artist Bruce Porter.[8] These included Porter Garnett (who also took on editorial responsibilities), Carolyn Wells, Willis Polk, Yone Noguchi, and others.[8] Local artists, including Ernest Peixotto, Florence Lundborg and Maynard Dixon, contributed illustrations and cover designs.  Number 24 of The Lark (April 1897) was declared to be the last, but a final issue, number 25 entitled The Epi-Lark, was published May 1, 1897.[9] By this point, Burgess had become thoroughly sick of "The Purple Cow", and wrote the following "Confession: and a Portrait Too, Upon a Background that I Rue" in The Lark, number 24 (April 1, 1897).
"Purple Cow" has been used as a brand name. Subsequently, Burgess and publisher William Doxey recycled Burgess's contributions in such productions as The Purple Cow (1899)[10] and The Lark Almanack (1899).[11] Another Lark spinoff, created by Burgess and friends one night in 1896, is Le Petit Journal des Refusées.[12] Purporting to be composed of material written by women and rejected by other magazines, Le Petit Journal des Refusées was printed on wallpaper and cut to an irregular shape. It was announced with a mock call for submissions in the sixth issue of The Lark.[13] New York, France, later lifeBurgess moved to New York City, where he wrote several books and articles for magazines including The Smart Set, Collier's, and Century. He made several trips to France and was evidently fluent in French. Eventually he returned to California, where he died in Carmel-by-the-Sea in 1951. In 1919, Rollin Lynde Hartt published an article about Burgess as one of "the funniest men who ever lived," which appeared in newspapers nationwide. Burgess married Estelle Loomis at a Unitarian church in New York City in June 1914, and they were honeymooning in France when World War I broke out.[14] A writer in her own right, Estelle Loomis worked on a number of literary projects throughout her marriage with Burgess, the two conferring together on each other's work. She was also an actress and a beauty contest winner.[15] She was photographed shortly before their marriage by Arnold Genthe. Burgess and Loomis remained married until her death in 1947; however, she frequently suffered from illness and fatigue. They had no children. The Wild Men of ParisLeading up to 1910, one year before the scandalous group exhibiting that brought "Cubism" to the attention of the general public, Burgess wrote an influential article titled, The Wild Men of Paris. This illustrated text introduced Proto-Cubist art in the United States for the first time. It included the first reproduction of Pablo Picasso's Les Demoiselles d'Avignon. Written after his visit to the 1910 Salon des Indépendants—the well-established anti-establishment art exhibition in Paris—the article drew from interviews with Henri Matisse, Pablo Picasso, Georges Braque, André Derain, Othon Friesz, Jean Metzinger, Auguste Herbin and Béla Czóbel.[16] The Wild Men of Paris was partly humorous but partly serious. Burgess wrote of Matisse's 1907 painting Blue Nude (Souvenir de Biskra) in humorist fashion:
Other literary worksBurgess's completely serious writings include "War the Creator",[18] an account of a young man he had met in Paris in July 1914, and saw again as a wounded soldier a few months later: "a boy who, in two months, became a man." Burgess wrote and illustrated several children's books about the habits of strange, baldheaded, idiosyncratic childlike creatures he called the Goops. He created the syndicated comic strip Goops in 1924, and worked on it to its end in 1925.[19] His books The Maxims of Methuselah and The Maxims of Noah were illustrated by Louis D. Fancher.  Film adaptationsMany of Burgess's works were adapted for the screen, beginning with The Persistent Mr. Prince, a short film released by Vitagraph in 1914.[20] Two films based on Burgess's stories were released in 1917, The Mysterious Miss Terry and The Countess Charming. Burgess's novel The White Cat (1907) was adapted into two films, The Two-Soul Woman (1918) and The Untameable (1923). A Manhattan Knight (1920) was adapted from Burgess's novel Find the Woman. The Heart Line (1921) was based on Burgess's novel of the same name. The Caveman (1926) was adapted from Burgess's 1915 play. All of these were silent films. In the sound film era, Burgess's novel Two O'Clock Courage was adapted into the 1936 film Two in the Dark and the 1945 movie Two O'Clock Courage. Legacy The word "blurb", meaning a short description of a book, film, or other product written for promotional purposes, was coined by Burgess in 1906, in attributing the dust jacket of his book, Are You a Bromide?, to a "Miss Belinda Blurb" depicted "in the act of blurbing". His definition of "blurb" is "a flamboyant advertisement; an inspired testimonial".[21] In that book "Are You a Bromide?" and related essay "The Sulphitic Theory", Burgess is credited for coining the usage of the word "bromide" as a personification of a sedate, dull person who said boring things.[22] Bromide meant either the boring person himself or the trite statement of that person. In his blurb for Are You a Bromide?, Burgess mentions a popular book titled Janice Meredith, which was written by Paul Leicester Ford, and published in 1899 by Dodd Mead. Janice Meredith happens to be one of the first books to have a blurb on its dust jacket. It was originally printed with a blue cover, and Burgess' humorous mention (in 1906) that its cover has "faded to a mauve magenta", seems to be a suggestion that it is time for a new book.[23] He also coined the phrase, "Love is only chatter; friends are all that matter."[citation needed] The Gelett Burgess Center for Creative Expression was formed in Burgess's name in Portland, Oregon, in December 2011 to promote "family-friendly books" to parents and educators. Annually, the Gelett Burgess Children's Book Award is given in his honor to the top children's books of the year.[24] Burgess founded the San Francisco Boys' Club Association, now the Boys & Girls Clubs of San Francisco, in 1891 and became its first president. The club was the first of its kind west of the Mississippi River.[25] Burgess was a friend of the British writer Oliver Onions, and encouraged Onions to write fiction.[26] Works
Notes
References
External links Wikimedia Commons has media related to Frank Gelett Burgess.  Wikiquote has quotations related to Gelett Burgess. 
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