You can help expand this article with text translated from the corresponding article in Danish. (February 2026) Click [show] for important translation instructions. View a machine-translated version of the Danish article. Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must follow the LLM translation guideline, revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing Danish Wikipedia article at [[:da:Føtex]]; see its history for attribution. You may also add the template {{Translated|da|Føtex}} to the talk page. For more guidance, see Wikipedia:Translation.

Føtex

Industry	Retail
Genre	Supermarket
Founder	Herman Salling, 1960
Headquarters	Højbjerg, Denmark
Area served	Denmark
Parent	Dansk Supermarked Gruppen
Website	http://fotex.dk

føtex is a Danish chain of supermarkets. The business was established in 1960 as the first supermarket in Denmark and later gave rise to Salling Group (previously Dansk Supermarked Group).^[1]

The name "føtex" is a mix of the Danish words "Fødevarer" (daily groceries) and "Textil" (textiles).

Herman Salling opened the first føtex in 1960 in the street "Guldsmedgade" in the city of Århus in Denmark. Føtex in many ways revolutionized the way in which the Danes shopped: this was the first time the Danes saw a non-food (electronics, clothes, perfumes, books etc.) and a food department gathered under one roof.^[2]

In 1964, Herman Salling, ancestor of Ferdinand Salling, realized that to compete with other initiatives starting in those years, he needed a strong financial support. He contacted the A.P. Møller-Mærsk Group, which acquired 50% of the shares and supported Sallings project financially.

As of 2006, the chain consists of 76 stores located all over Denmark.

Inside a typical føtex, there is a food section, a deli and a non-food section. The food section is like a full-service supermarket, with a bakery and a butcher. Many stores offer both self-checkout and staffed checkout.

The non-food section includes electronics, cosmetics and clothing among other general things.

Føtex also launched an e-commerce area with the ability to print digital photos. The online store also includes music downloads.

The føtex food concept was introduced in 2010, also in the original store in Guldsmedgade in Aarhus at the store's 50-year anniversary. The føtex food concept phased out the non-food departments and concentrated focus on food items instead.

• Bilka
• Netto
• Tøj & Sko
• A.P. Møller-Mærsk
• Dansk Supermarked A/S

Wikimedia Commons has media related to Føtex.

• fotex.dk - føtex website
• dsg.dk - Dansk Supermarked Gruppen