Enterproid

Divide (previously Enterproid)
IndustryEnterprise mobility management
Founded2010
FounderAndrew Toy (CEO)
Alexander Trewby (COO)
David Zhu (CTO)
Headquarters
New York City
Number of locations
London, Hong Kong
ProductsDivide dual-persona BYOD platform
Websitewww.divide.com

Enterproid is an enterprise mobility management software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.

Product

Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for enterprise mobility management and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device [1] Divide, which also includes a number of business apps for email, calendar and contacts, is available for both iOS and Android devices.[citation needed]

History

Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives.[2] The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference,[3] established a headquarters in New York with offices in London and Hong Kong.

On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.[4]

Funding

In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures.[5] The company raised $25 million,[citation needed] including an $11 million series A round in June 2011 from Google Ventures, Qualcomm Ventures and Comcast Ventures.[6] It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.[7]

Awards

Date Award Description
Feb. 2011 Qualcomm Venture QPrize[dead link] Grand Prize Winner
Jan. 2012 GSMA Global Mobile Awards Nominated for best enterprise mobile service and most innovative mobile app
April 2012 Gartner Cool Vendor[dead link] Recognized as a top vendor in security: infrastructure protection
May 2012 Time Inc.'s 10 NYC Startups to Watch Listed as one of the top New York startups

See also

References

  1. ^ Simonite, Tom. "One Smart Phone, Two Personalities". "MIT Technology Review." October 13, 2011
  2. ^ Eadicicco, Lisa. "Meet Enterproid: An NYC Startup That Tackled BYOD With A Mobile App That Divides". International Business Times. October 20, 2012.
  3. ^ Rao, Leena. "Enterproid Separates Professional and Personal Lives on Android Phones" . TechCrunch. February 28, 2011.
  4. ^ Chowdhry, Amit. "Google Acquires Enterprise-Friendly Device Manager Divide". Forbes. Retrieved 2 June 2016.
  5. ^ "As BlackBerry fizzles, Enterproid scores $12M for its BYOD solution, rebrands as 'Divide'". Retrieved 2 June 2016.
  6. ^ Ludwig, Sean. "Enterproid grabs $11M to separate business and personal on Android" . "VentureBeat." October 6, 2011.
  7. ^ Kim, Ryan. "Enterproid Brings Work/Life Balance to Smartphones" . "GigaOM." Feb 28, 2011.

Further reading

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