Edikted

Edikted LLC
Company type
Private
IndustryRetail
Founded2020; 6 years ago (2020)
FounderDedy Shwartzenberg, Zvika Alon
Headquarters
Los Angeles, California
,
U.S.
Number of locations
11 (2025)
Key people
Dedy Shwartzberg (CEO)
ProductsApparel, accessories
Websiteedikted.com

Edikted LLC (pronounced "addicted"[1]) is an Israeli fast fashion retail company based in the United States.[2][3] Originally founded in 2020 as an online store, the company has gained significant popularity among Generation Z women.[4]

Development

Edikted was founded online in 2020, by entrepreneurs Dedy Shwartzenberg and Zvika Alon.[3][5][6] Shwartzenberg had previously worked with Israeli fashion company Adika.[7] Its first brick-and-mortar store opened in 2023 in New York.[8]

Marketing

Edikted has been noted for its widespread advertising and marketing on social media platform TikTok. The company saw a rise in popularity from users posting with "#edikted". The hastag had 183.6 million views on TikTok as of 2022,[1] and Edikted's TikTok account has 820,000 followers as of 2025.[4]

Edikted also holds mobile "pop-up" events that tour across colleges and universities in the United States.[9]

Stores

Edikted currently operates 11 brick-and-mortar stores in the United States:[4]

References

  1. ^ a b Spruch-Feiner, Sara (January 6, 2022). "Meet Edikted, Gen Z's new favorite brand". Glossy. Retrieved December 18, 2025.
  2. ^ "Edikted - 2025 Company Profile & Team - Tracxn". tracxn.com. September 6, 2025. Retrieved December 18, 2025.
  3. ^ a b Zaltzman, Lior (May 19, 2026). "Is Edikted, Gen-Z's Favorite Fashion Brand, Israeli?". Kveller. Retrieved June 7, 2026.
  4. ^ a b c Smith, Allison (April 9, 2025). "TikTok-viral brand Edikted is doubling its retail footprint in 2025". Modern Retail. Retrieved December 18, 2025.
  5. ^ "London Welcomes Edikted, Trending Gen Z Brand - Modaes Global". www.modaes.com. March 31, 2026. Retrieved April 9, 2026.
  6. ^ Cite error: The named reference :22 was invoked but never defined (see the help page).
  7. ^ Cite error: The named reference :02 was invoked but never defined (see the help page).
  8. ^ Almendral, Cass (December 25, 2025). "Edikted: The Rise of a Fashion Phenomenon". Social Life Magazine. Retrieved April 9, 2026.
  9. ^ Zollo, Alexis (April 17, 2024). "Edikted makes its fourth stop of tour at UCF". The Charge. Retrieved December 18, 2025.

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