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ETV Andhra Pradesh

ETV Andhra Pradesh
CountryIndia
NetworkETV Network
Programming
Language(s)Telugu[1][2]
Ownership
OwnerRamoji Group
Sister channelsETV
ETV Telangana
ETV Plus
ETV Cinema
ETV Life
ETV Abhiruchi
ETV Bal Bharat
History
Launched28 December 2003 (20 years ago) (28 December 2003)
FounderRamoji Rao
Links
WebsiteETV Win

ETV Andhra Pradesh (formerly ETV2) is an Indian Telugu-language 24-hour news channel focusing on the state of Andhra Pradesh.[3][4] The channel was launched by the media conglomerate ETV Network owned by Ramoji Group on 28 December 2003 as ETV2.[5][6] Along with its rival TV9 Telugu, it is the oldest 24-hour news channel in Telugu.[5][7][8] In May 2014, after the bifurcation of Andhra Pradesh, the channel was renamed as ETV Andhra Pradesh, while the then recently launched ETV3 channel was renamed as ETV Telangana.[6][9]

History

ETV Channels
ETV Network Telugu Channels

ETV Andhra Pradesh was launched on 28 December 2003 as ETV2 by the media conglomerate Ramoji Group as a 24-hour news channel focusing on the state of Andhra Pradesh which then also included present-day Telangana.[5][6] It already had a test launch 10 days prior to that. At its launch it had an exclusive team of 150 staff reporters and 100 news contributors.[10]

Along with TV9 (now TV9 Telugu) which was also launched around the same time period, ETV2 is the oldest 24-hour news channel in Telugu.[5][8][11] The 2004 Andhra Pradesh Assembly elections and the Indian general elections helped ETV2 and its rival TV9 to become established in the market.[5][12]

In February 2006, ETV Network had taken its two Telugu channels ETV and ETV2 to pay mode at a combined price of ₹10. However, its non-Telugu channels remained free-to-air (FTA).[13]

As per TAM Media Research data, for the time period from April to June 2006, ETV2 was among the top 10 news channels in India in viewership share across languages.[14][15]

It was reported in January 2014 that Network18 Group had bought 24.5 percent stake in the Telugu channels ETV and ETV2 along with acquiring 100 percent stake in the regional Hindi news channels of the ETV Network.[16][17][18]

In May 2014, after the bifurcation of Andhra Pradesh, the channel was renamed as ETV Andhra Pradesh, while the then recently launched ETV3 channel was renamed as ETV Telangana.[6][9]

Programming

The programming at its launch included four half-hour news bulletins covering national, international, business and sports news. Also, there were four regional bulletins called Andhravani, and 13 hourly news bulletins of five minutes each.[10]

The channel also has regular infotainment shows like Sukhi Bhava dedicated to health, Maya Bazar, a political satire; Telugu Velugu a perspective on the Telugu language;[19] Pratidhwani an interactive show on consumer rights and law and order.[10]

See also

References

  1. ^ Prasad, Kiran (2005). Women and Media: Challenging Feminist Discourse. Women's Press. p. 164. ISBN 978-81-89110-05-5.
  2. ^ Gripsrud, Jostein (2010). Relocating Television: Television in the Digital Context. Routledge. p. 91. ISBN 978-0-415-56452-6.
  3. ^ "Talk of Sony buying ETV lifts JM Fin". Business Line. 2 August 2011. Retrieved 17 October 2022.
  4. ^ "ETV Network completes 25 years". Exchange4media. 27 August 2020. Retrieved 17 October 2022.
  5. ^ a b c d e "Five's not a crowd for Telugu news channels". Indiantelevision.com. 14 June 2004. Retrieved 17 October 2022.
  6. ^ a b c d Singh, Dr. Paramveer (2021). Indian Silver Screen. K. K. Publications. pp. 199, 301, 303.
  7. ^ Dhar, Upinder (2008). New Age Marketing: Emerging Realities. Excel Books India. p. 376. ISBN 978-81-7446-587-0.
  8. ^ a b "Telugu tackled; TV9 keen on Kannada news channel next". Indiantelevision.com. 26 February 2004. Retrieved 17 October 2022.
  9. ^ a b "ETV2 and ETV3 renamed to ETV Andhra Pradesh and ETV Telangana". Indiantelevision.com. 7 May 2014. Retrieved 17 October 2022.
  10. ^ a b c "24-hr Telugu news channel to launch 28 December". Indiantelevision.com. 24 December 2003. Retrieved 17 October 2022.
  11. ^ Bel, Bernard; Brouwer, Jan; Das, Biswajit; Parthasarathi, Vibodh; Poitevin, Guy (13 December 2005). Media and Mediation. SAGE Publications India. p. 333. ISBN 978-81-321-0269-4.
  12. ^ "Telugu TV Market: The Undercurrents". Indiantelevision.com. 13 August 2005. Retrieved 17 October 2022.
  13. ^ "ETV and ETV2 switched to pay mode". Indiantelevision.com. 11 February 2006. Retrieved 17 October 2022.
  14. ^ Thussu, Daya Kishan (2008). News as Entertainment: The Rise of Global Infotainment. SAGE. p. 98. ISBN 978-1-84787-506-8.
  15. ^ The Indian Journal of Commerce. Department of Applied Economics & Commerce, Patna University. 2007. p. 24.
  16. ^ "Network18 finishes Rs 2,053-cr deal to acquire ETV stakes". The Economic Times. 22 January 2014. Retrieved 17 October 2022.
  17. ^ Singh, Dr. Paramveer (2021). Indian Silver Screen. K. K. Publications. p. 157.
  18. ^ Ravi, Bheemaiah Krishnan (2017). Modern Media, Elections and Democracy. SAGE Publishing India. ISBN 978-93-86602-39-8.
  19. ^ Murthy, Neeraja (21 April 2011). "'Telugu vaibhavam will be back'". The Hindu. ISSN 0971-751X. Retrieved 17 October 2022.
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