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Kutesmart Co., Ltd. (Chinese: 酷特智能) is a Chinese intelligent manufacturing company specializing in mass customization and digitalized apparel production. Headquartered in Qingdao, Shandong Province, the company evolved from Redcollar Group and is known for applying industrial internet technologies to the garment industry. It was listed on the Shenzhen Stock Exchange in 2020 under the stock code 300840.
The company has been recognized for its customer-to-manufacturer (C2M) business model, which integrates data-driven systems into large-scale customized apparel production.[1]
History
Kutesmart traces its origins to Redcollar Group, a garment manufacturer founded in Qingdao, China, in 1995. Initially focused on traditional suit production, the company began transforming its operations in the early 2000s by adopting digital technologies and customized manufacturing models.
In 2007, Qingdao Kutesmart Co., Ltd. was established to develop mass customization systems. By integrating data analytics, cloud computing, and automated production technologies, the company introduced a manufacturing model that enables personalized garments to be produced with the efficiency of mass production.[1]
In July 2020, Kutesmart Co., Ltd. was listed on the Shenzhen Stock Exchange (SZSE: 300840), marking its transition from a traditional manufacturer to a technology-driven industrial platform.[2]
Business Model
Kutesmart is known for its customer-to-manufacturer (C2M) model, which connects consumer demand directly with production systems. This approach reduces inventory requirements and improves efficiency by enabling on-demand manufacturing.[1]
According to China Daily, the company developed an information-intensive integrated system that allows customized clothing to be produced within a short turnaround time while maintaining industrial-scale efficiency.[1]
Technology and Research
Kutesmart applies industrial internet technologies to apparel production, integrating big data, automation, and digital management systems. Its smart manufacturing model enables individualized garments to be produced through standardized processes.
The company's mass customization model has been discussed in academic research on production systems and industrial transformation, particularly in studies of Redcollar’s digital manufacturing practices.[3]
The Kutesmart system has also been examined in business education as an example of data-driven manufacturing and organizational innovation.[4]
Brands and Platforms
Redcollar
Redcollar (Chinese: 红领) is the original apparel brand from which Kutesmart emerged. Founded in 1995, it is known for pioneering mass customization in China’s garment industry.
Kutetailor
Kutetailor is the international business-to-business (B2B) platform of Kutesmart. It provides made-to-measure apparel solutions, digital ordering systems, and supply chain services to global fashion brands and retailers.[5]
See also
References
- ^ a b c d "Kutesmart sews up tech-based business model in traditional industry". China Daily. Retrieved 16 April 2026.
- ^ "Kutesmart Co., Ltd". Shenzhen Stock Exchange. Retrieved 16 April 2026.
- ^ "Mass customization in apparel industry: The case of Redcollar". International Journal of Production Economics. Elsevier. Retrieved 16 April 2026.
- ^ "The Kutesmart System". Harvard Business School. Retrieved 16 April 2026.
- ^ "Kutetailor Official Website". Kutetailor. Retrieved 16 April 2026.
External links
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