Dog's View

Talking Dog
Frame from the Talking Dog PSA
LanguageEnglish
Release date2007
CountryUnited States

"Dog's View", also called "Talking Dog", is a 2007 anti-cannabis public service announcement (PSA) created by the United States Office of National Drug Control Policy (ONDCP) as part of the Above the Influence campaign. The PSA features a dog who sits down at a kitchen counter and asks a teenage girl if she might be smoking too much marijuana. It was one of several ONDCP PSAs shown to increase cannabis consumption in teens.[1] The teenage girl was played by Brittany Curran.[2]

It has been the subject of numerous parodies and critiques, including a Joe Rogan stand-up routine, and a 2008 parody by CollegeHumor featuring Aubrey Plaza who resembles the actress in the original.[3][2] The original PSA acquired over 1.1 million views on YouTube between its upload in 2008 and 2017.[3] In 2011, Adweek profiled the PSA as one of ten that "make you want to take drugs".[4] In 2018, it was ranked by High Times as one of the top six worst anti-cannabis ads, "hilariously inaccurate".[5]

See also

References

  1. ^ Fishbein et al. 2002.
  2. ^ a b Zaman, Mirel. ""I Wish You Didn't Smoke Weed": Revisiting The Trippiest Anti-Pot PSA Of All Time". www.refinery29.com. Retrieved 2026-03-31.
  3. ^ a b Don Caldwell, "Above the Influence Talking Dog PSA", Know Your Meme
  4. ^ Rebecca Cullers (April 29, 2011), "Anti-Drug Ads That Make You Want to Take Drugs", Adweek
  5. ^ Samantha Cashin (April 3, 2018), "The 6 Most Ridiculous Anti-Weed PSAs", High Times

Sources

  • Fishbein, Martin; Hall-Jamieson, Kathleen; Zimmer, Eric; von Haeften, Ina; Nabi, Robin (February 2002), "Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign", American Journal of Public Health, 92 (2): 238–45, doi:10.2105/AJPH.92.2.238, PMC 1447050, PMID 11818299
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