|
Dior Homme
Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Men has been under the creative direction of Kim Jones since spring/summer 2019.[1] HistoryDuring the 1980s and 1990s Dior's menswear line was called Dior Monsieur. Dior Homme was directed by Hedi Slimane from the fall/winter 2001-02 season. Under Slimane's direction, the label introduced a characteristic slim silhouette which soon took off within the fashion industry. The early collections delved into the exploration of the male sex. The look darkened during the Luster period which was inspired by the electroscene of Berlin. From 2004 A/W, Dior Men delved into exploring the different styles of Rock and Roll. The logo currently used by Dior Men is a bee, usually in the bottom right-hand side of knitwear and the top right side in polo shirts. Following the departure of Hedi Slimane in 2007, Kris Van Assche implemented a more formal and minimal style. Over the seasons, he softened the black stiff silhouette which had become too cliché[2] and opted for models who add an athletic look to the spindly Dior Men silhouette. This new look was characterized by attention to details and color palette of shades of black, gray, blue or brown. In late 2007 Dior Men began producing a six-piece men's skin care range, with Hedi Slimane designing the packaging. The skin care range is available for sale in France and department stores in many other countries. Since March 2018, the Dior menswear line has been called Dior Men instead of Dior Homme. The change was under the influence of creative director Kim Jones. Collections
Reference codesWhen dealing and trading Dior Men, the reference code is often used to place the item within the season it was produced. Here we decipher a typical/standard code: 5EH1015678 E47 B6A8 (SS'05 blue glitter jeans). '5' refers to the year, that is, 2005. 'EH' refers to the season, that is, Eté (Summer). HH refers to 'Hiver' (Winter). '101' refers to the item group, in this case, trousers (Pantalon). Other examples: 102 refers to blazers (Veste), 105 to shirts (Chemise) and so forth. The next 4 numbers '5678' should refer to the specific item, with jeans it will reveal the type of cut as the entire 16 digit reference code will only differ by the first 2 digits in this set of 4 numbers for the differing cut. As noted earlier, the # for this item is 5EH1015678 E47 B6A8, referring to the 21 cm cut. The # for the 19 cm variant is 5EH1011678 E47 B6A8. 'E47',is the fabric code. The last 4, 'B6A8', is the colour code. In this particular case, 'B' refers to Bleu (blue), as in indigo blue, the main colour of the jean. 'A' refers to Argent (silver), the colour of the glitter. Another example would be B6N0 - the colour code for the SS'03 released classic blue distressed clawmark jeans painted over in matte black paint. The B6 again refers to the base colour bleu whilst the N0 refers to the black paint ('N' for Noir - black). AdvertisingFor its advertising campaigns, Dior Homme worked with photographers including Willy Vanderperre,[3] Larry Clark,[4] Karl Lagerfeld,[5] David Sims,[6] Patrick Demarchelier[7] and Alasdair McLellan.[8] The campaigns have featured Lucas Hedges and Robert Pattinson,[9] among others. In 2024, French actor and director Louis Garrel was named a menswear brand ambassador for Dior.[10] Other projectsIn 2017, Dior Homme collaborated with audio manufacturer Sennheiser to produce a special line of four headphones.[11] See alsoReferences
External links |
