DXWR was established in 1978 on 93.9 FM with a Top 40 format. In 1986, it transferred its frequency to 96.3 FM. On August 16, 1992, the station was relaunched as Smile Radio 96.3 with a mass-based format. On November 23, 1999, it rebranded as 963 WRFM and returned to its Top 40 format with the slogan, "Live It Up!". On May 16, 2002, the station rebranded as 96.3 iFM and brought back its mass-based format. On June 25, 2018, the station added news and talk to its format, with news provided by its AM sister station DXRZ as 96.3 iFM Music & News. On January 30, 2024, it was rebranded again as 96.3 Radyo iFM Music & News.
