Cigar Aficionado is an American lifestyle magazine that is dedicated to enjoying the “good life” and the world of cigars. It is a publication of M. Shanken Communications, which also publishes Wine Spectator, Whisky Advocate, Market Watch, Shanken News Daily and IMPACT Newsletter.[1]
The magazine reaches a total brand footprint of over 2.7 million.[2]
Cigar Aficionado magazine debuted in the fall of 1992, launched in New York City by Marvin R. Shanken, longtime publisher of Wine Spectator magazine. Prior to launching the publication, Shanken engaged in extensive market research, collecting more than 1,300 four-page surveys of cigar smokers which detailed their occupation, income, net worth, travel tendencies, as well as their drinking and smoking habits.[18] Survey results revealed a well-heeled and dedicated male demographic, with survey respondents professing an average household income of $194,000 and a net worth of $1.54 million and claiming to smoke on average ten cigars per week.[18] Shanken launched a large-format glossy magazine aimed at corralling these readers and advertisers of products targeted to this audience.
Cigar Aficionado began as a lifestyle magazine, including coverage of wine, spirits, travel, gambling, and antiques, in addition to interviews with leading personalities in the cigar industry and feature articles relating to the cigarmaking industry. From the beginning the magazine emphasized celebrity profiles, including cover stories on Rush Limbaugh, Jack Nicholson,[4] and Arnold Schwarzenegger.[8] The new magazine's successful blending of lifestyle reports and celebrity glitz has been credited with contributing to the 1990s cigar boom.[19]
The publication scored its first great journalistic coup on February 4, 1994, when editor and publisher Shanken met Fidel Castro in Havana for a two-hour interview.[20] During this interview Castro recounted the story behind the establishment of the Cohiba brand, told stories of the importance of cigars to his life as a revolutionary in the mountains of Cuba, and explained his decision to give up cigar smoking in August 1986 as part of a national campaign against tobacco use.[20] In addition to these topics of special interest to cigar smokers, the interview touched upon bilateral relations between the United States and Cuba, during the course of which Castro accused the United States of repeatedly "moving the goalposts back" for ending the Cuban economic embargo and said that "no other country has as unblemished behavior about human rights" as Cuba.[20]
Events
Cigar Aficionado hosts the annual Big Smoke Las Vegas, which has drawn cigar-loving visitors from around the world since the early 90s, when Marvin R. Shanken held the first Big Smoke event, which took place in New York City. Big Smoke attendees enjoy premium cigars, spirits and food, and participate in cigar and tasting seminars.[21]
Cigar Aficionado and sister publication Whisky Advocate together co-host Big Smoke Meets WhiskyFest, an annual event held in Hollywood, Florida since 2021.[22]
Ratings
From its inception, Cigar Aficionado has made use of blind taste testing of cigars, comparing the merits of one brand to another, expressed on the basis of a 100-point scale similar to the one used in sister publication Wine Spectator.[23]
The publication annually releases its Top 25 list, where editors select the best cigars of the year. The full list and rankings are a product of a year-long journey and hundreds of reviewed cigars. The Top 25 includes the Cigar of the Year honor.[24]
