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Christian Grönroos

Christian Grönroos
Dr. Christian Grönroos in Helsinki 11/2011
Born (1947-01-16) January 16, 1947 (age 77)
Helsinki, Finland
NationalityFinnish
Occupation(s)Emeritus Professor of Service and Relationship Marketing
Known forService Research
Websitehttps://www.hanken.fi/en/person/christian-gronroos

Christian Grönroos (born 16 January 1947) is a Finnish academic known for his foundational contributions to the fields of service[1][2] and relationship marketing.[3] His research interest is to "develop marketing based on a service logic: promise management and marketing; transforming manufacturing into service business."[4]

Christian Grönroos is finlandssvensk ('Finland's-Swede').[5] In January 1979, he defended is doctoral dissertation entitled "Marketing of services: A study of the marketing function in service firms." The official opponent was Clas Wahlbin who would become a professor at Linköping University, and rector of Jönköping University in Sweden.[5]

In 1984, Christian Grönroos was appointed Professor of International and Industrial Marketing at Hanken School of Economics in Finland, (Svenska handelshögskolan[6]). In 1999, he became Professor of Service and Relationship Marketing.[7] He founded the research and knowledge centre CERS-Centre for Relationship Marketing and Service Management. He is an Honorary Professor at Nankai University and Tianjin Normal University, P.R.China as well as at Oslo School of Management, Norway. Between 2001 and 2007 he served as Guest Professor of Service Management at Lund University Sweden.[4]

Professor in Marketing

Christian Grönroos has been selected as a "Legend in Marketing"[8] – the first one outside North America – and his research work was compiled and featured in the "Legends in Marketing" Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications.[9] Other marketing scholars featured as Legends include Richard Bagozzi, Shelby Hunt, Philip Kotler, V. Kumar, Naresh Malhotra, Jagdish Sheth, Yoram Wind, and Gerald Zaltman.[10]

Definitions and models

  • Service: "A service is a process that consist of activities that are more or less tangible. The activities are usually but not necessarily always taking place in the interaction between a customer and service personnel, and/or physical resources or products and/or the system of the service provider. The service is a solution to a customer's problem." (2002)
  • Total perceived quality (2002)

His last definition of marketing (2006)

"Marketing is a customer focus that permeates organizational functions and processes and is geared towards making promises through value proposition, enabling the fulfilment of individual expectations created by such promises and fulfilling such expectations through support to customers' value-generating processes, thereby supporting value creation in the firm's as well as its customers' and other stakeholders' processes."[11]

References

  1. ^ Grönroos, Christian (1984-04-01). "A Service Quality Model and its Marketing Implications". European Journal of Marketing. 18 (4): 36–44. doi:10.1108/EUM0000000004784. ISSN 0309-0566.
  2. ^ Kang, Gi‐Du; James, Jeffrey (2004-08-01). "Service quality dimensions: an examination of Grönroos's service quality model". Managing Service Quality. 14 (4): 266–277. doi:10.1108/09604520410546806. ISSN 0960-4529.
  3. ^ Grönroos, Christian (1997-05-01). "Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing". Management Decision. 35 (4): 322–339. doi:10.1108/00251749710169729. ISSN 0025-1747.
  4. ^ a b "Christian Grönroos". Archived from the original on November 1, 2011. Retrieved March 21, 2012.
  5. ^ a b Grönroos, Christian (2017-01-01). "Christian Grönroos: I did it my way". Journal of Historical Research in Marketing. 9 (3): 277–301. doi:10.1108/JHRM-12-2016-0028. ISSN 1755-750X.
  6. ^ Brink, Ingemar (13 September 2013). "Marknadsgurun som vill göra produkter till tjänster". Borås Tidning (in Swedish). p. 19.
  7. ^ Grönroos, Christian (2017-01-01). "Christian Grönroos: I did it my way". Journal of Historical Research in Marketing. 9 (3): 277–301. doi:10.1108/JHRM-12-2016-0028. ISSN 1755-750X.
  8. ^ Holmström, Patrick (13 March 2012). "Christian Grönroos marknadsföringslegend". Yle (in Swedish). Retrieved 30 August 2022.
  9. ^ Sheth, Jagdish N.; Brodie, Roderick J.; Grönroos, Christian (2013). Legends in Marketing: Christian Grönroos: Volume 6: Marketing Theory. Thousand Oaks: Sage publications. ISBN 978-81-321-1002-6.
  10. ^ "Hanken School of Economics". Archived from the original on August 3, 2012. Retrieved March 21, 2012.
  11. ^ Grönroos, Christian (2006). "On defining marketing: Finding a new roadmap for marketing". Marketing Theory. 6 (4): 395–417. doi:10.1177/1470593106069930.
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