Baig is the co-creator, a co-writer, and star of Sort Of, a CBC Television comedy series centering on a genderfluid character.[3] Baig is the first queer South Asian Muslim actor to lead a Canadian primetime television series.[7] The series premiered on CBC in 2021.[7]
Sort Of was the top winner overall in television categories at the 10th Canadian Screen Awards in 2022 and Baig shared the award for Best Writing in a Comedy Series with writing partner Fab Filippo. Baig had declined to submit their performance for 2022 award consideration due to the gendered categories of Best Actor in a Comedy Series and Best Actress in a Comedy Series.[8] Subsequently, the Academy of Canadian Cinema and Television announced that beginning with the 11th Canadian Screen Awards in 2023, gender-neutral awards for Best Performance will be presented instead of gendered actor and actress categories[9] Baig was the winner of the inaugural Canadian Screen Award for Best Leading Performance in a Comedy Series at the 11th Canadian Screen Awards in 2023, in addition to their second award for Best Writing in a Comedy Series, again shared with Fab Fillipo.[10]