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Bev was founded in 2017 by Alix Peabody. The wine was initially marketed online.[3][4] The company eventually signed a distribution deal with wine and spirits distributor Southern Glazer's Wine and Spirits.[4]
In February 2021, the company signed a distribution deal with E & J Gallo Winery to distribute Bev's wines nationally.[3] The deal would allow the wines to be sold in retailers including Target and Bevmo.[2]