|
Batchelors
Batchelors is a popular brand of predominantly dried food products. The Batchelors company was founded in 1895 in Sheffield, England by William Batchelor, initially specialising in canned vegetables. It released its first dried soup in 1949, and it started selling its convenience Cup-a-Soup range in 1972.[1] The company now makes pasta and rice dishes like Pasta 'n' Sauce and Super Rice along with instant soup, in particular Cup-a-Soup and noodle products such as Super Noodles. The company is the UK market leader in dried soups.[citation needed] Since early 2008, the Batchelors name has also been applied to Premier Foods' condensed soup range, previously sold as Campbell's.[2] The Campbell's brand returned to the UK in 2011, after a five-year non-compete agreement expired.[3] HistoryWilliam Batchelor was born in Habrough, Lincolnshire, in 1860 to Ellen, née Hudson, and James Batchelor, a farmworker who later had his own farm. William discovered a way to can vegetables such as processed peas and formed Batchelors Foods in 1895. He died in August 1913 whilst on holiday in Bridlington, aged 53. His daughter Ella (who became Ella Gasking), 22 at the time, took over leadership of the company and developed it to include processed peas, with Batchelors eventually becoming a household name. Ella Hudson Gasking (1891–1966) often known as Mrs E. H. Gasking, took over the family business of Batchelor's Foods, opening a new factory at Wadsley Bridge, Sheffield in 1937 costing £100,000 to build. It was the largest canning plant in Britain, covering 12 acres including playing fields & speaker radios for staff.[4] In 1943 Gasking was awarded an OBE in recognition of her contribution to the war effort and the grocery industry. Due to staff difficulties and rationing in the war, the company was bought by James Van den Bergh of Unilever in 1943, where it became part of Van den Bergh Foods, later based in Crawley. In 1948, Gasking retired and her younger brother Maurice Batchelor took over. The company took over Poulton and Noel, another soup company. In 1949, the first dried soup, chicken noodle flavour, was sold. In 1972, Cup-a-Soup was launched. In January 2001, Unilever took over Bestfoods. To be allowed to take over the American company, Unilever had to sell off some brands for monopoly regulation. It sold off Batchelors and Oxo to the UK subsidiary of the Campbell Soup Company.[5] Unilever retained ownership of the Cup-a-Soup brand in America and Australia, rebranding it under Lipton and Continental respectively. In 2006, Campbell's soup withdrew from the UK market, and sold its assets, including Batchelors, to Premier Foods. The Campbell's name was licensed to Premier Foods until 2008, following which Campbell's Soup was rebranded as Batchelors. In 2008, Batchelors was rebranded with a new logo.[citation needed] References
External links |
