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BITE Beauty

BITE Beauty
Company typePrivate
IndustryPersonal care
Founded2011; 13 years ago (2011)
FounderSusanne Langmuir
HeadquartersToronto, Canada
ParentKendo
Websitewww.bitebeauty.com

BITE Beauty is a Canadian cosmetics company specializing in lip products. The brand was founded by Susanne Langmuir in 2011, launched in 2012,[1][2] and acquired by Kendo in 2014.[2] The brand is carried exclusively at Sephora.[3]

All BITE's products are made with food-grade, vegan ingredients[4] and are infused with resveratrol.[5] The factory is located in Toronto; in 2015, around 2000 pieces a day were produced.[6]

Lip.Lab

As of 2022, BITE Beauty ceased to exist.[7] BITE Beauty now operates as "Lip.Lab", a brick-and-mortar retailtainment experience where customers can create their own lipsticks choose the texture, scent, case color and have a selected name engraved on the lipstick tube and lip balms.

As of December 2022, there are 10 lip labs in operation, the locations include:

References

  1. ^ Murphy, Jessica (2017-07-24). "How Bite Beauty is building an all-natural lipstick business". BBC News. Retrieved 2017-08-14.
  2. ^ a b "Kendo Acquires Bite Beauty". Global Cosmetic Industry. Retrieved 2017-08-14.
  3. ^ Ansari, Sadiya (2015-03-19). "Sephora shows fresh face in Canadian makeup retail". The Toronto Star. Retrieved 2017-08-13.
  4. ^ "FAQ | About". Bite Beauty.
  5. ^ Strauss, Alix (2013-12-11). "BITE BEAUTY: Lip service you want". NUVO Magazine. Retrieved 2017-08-13.
  6. ^ "Meet Bite Beauty Founder Susanne Langmuir". Retrieved 2017-08-14.
  7. ^ "Bite Beauty Announced It's Going Out of Business". Allure. 2022-05-17. Retrieved 2023-02-23.
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