Otis Hart of NPR dubbed the song one of the catchiest to be released in 2018, adding that it "lives up to the grandeur on first listen".[6] Kory Grow writing for the Rolling Stone described the beat as "hard-hitting".[7]Simon Reynolds cited "Apeshit" as an example for the continuing "triumph" of Auto-Tune in contemporary music, with Beyoncé "jump[ing] on the trap bandwagon [in] a transparent attempt to compete on urban radio by adopting the prevailing template of commercial-yet-street rap".[8]
In December 2018, Billboard ranked "Apeshit" as the 27th best song of the year.[9] For Pitchfork, it was the 85th,[10] while Rolling Stone named the song as the 24th best one of 2018, writing: "Rumors swirled for years that one day the biggest music power couple of all time would release a collaborative album together. [...] The video was as over-the-top and luxurious as one would hope, taking over the Louvre and filling it with a sea of black and brown dancers and models amongst the world’s most iconic art pieces."[11]The Guardian listed "Apeshit" at number 21 on their year end ranking,[12] while Q[13] at number 19, and The Village Voice at number 14.[14]
Impact
The Louvre said there was a more than 50% increase in under-30 visitors in 2018 thanks to the video shot by the couple in the museum, marking a record number of visitors with over 10 million.[15][16] The museum has created a guided tour centered around the works of art seen in the "Apeshit" video.[17][18]
The music video for the song was directed by Ricky Saiz, produced by Iconoclast, and filmed in the Louvre in Paris and Los Angeles, California in May 2018. The video premiered on the second night of the London show during their On the Run II Tour at the London Stadium. The clip lasts for six minutes. It opens with a man who has wings, seen crouching as bells and sirens are prominent in the background, and features visual imagery suggesting comparisons and linkages between wealth, status, and royalty in the Renaissance-era artwork and the eventual evolution of these characteristics into the Carters.[3][31] The visual narrative moves on to reveal the empty halls at the Louvre and the pair posing in front of Leonardo da Vinci's masterpiece the Mona Lisa.[31] Once the song starts playing, the scene cuts to the duo poised atop a marble staircase while dancers lay across the descending steps contracting and releasing their torsos to the rhythmic flow of the song. Statues and paintings such as Winged Victory of Samothrace, Venus de Milo, and The Coronation of Napoleon are featured throughout the video as the duo lip-sync the lyrics to the track.[7]
The cost of the music video is unconfirmed, but details regarding renting out the Louvre for private events can be found on their website.[32]
Otis Hart of NPR called the video "extravagantly produced six minutes, filled with high art, pastel suits and turnt up museum parties".[6] Kory Grow writing for Rolling Stone deemed the clip "stunning" and noticed how the duo looked "serene" in it resembling "works of arts themselves".[7] Later in the year, Rolling Stone declared the video the best one of 2018,[33] and would later name it the 29th greatest music video of all time.[34]Slant Magazine named Apeshit the 17th greatest music video of all time.[35]
^Brittany Spanos; Rob Sheffield; Will Hermes; Maura Johnston; Suzy Exposito; Simon Vozick-Levinson; Elias Leight; Charles Holmes; Mosi Reeves; Jonathan Bernstein; Christian Hoard; Jon Dolan (14 December 2018). "50 Best Songs of 2018". Rollingstone.com. Retrieved 17 April 2019.
^Beaumont-Thomas, Ben; Snapes, Laura (3 December 2018). "The top 100 songs of 2018". Theguardian.com. Retrieved 17 April 2019.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 27. týden 2018 in the date selector. Retrieved July 9, 2018.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 27. týden 2018 in the date selector. Retrieved July 9, 2018.
