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Allrecipes.com

Allrecipes.com
Type of site
Recipe
Available inMultilingual (3)
OwnerDotdash Meredith
URLallrecipes.com
CommercialYes
Launched1997[1]

Allrecipes.com, Inc. is a food-focused online social networking service headquartered in Seattle, Washington. The company was founded by University of Washington archaeology students Tim Hunt, Carl Lipo, Mark Madsen, Michael Pfeffer, David Quinn, and Dan Shepherd.[2]

History

Allrecipes.com was founded in 1997 after Hunt and Shepherd had trouble finding a cookie recipe on the Internet. The recipe sharing and cooking community website began as an offshoot of one of Seattle's first web companies, Emergent Media. The company's original website was CookieRecipe.com. After Cookierecipe, came Cakerecipe.com, Chickenrecipe.com, Pierecipe.com, Beefrecipe.com. After launching 38 different domains, the company consolidated all its websites into Allrecipes.com.[3][4][2]

The core of the small founding team consisted of Yann Oehl, Kala Kushnik, Ursula Dalzell, and Sydny Carter. In 1999, Allrecipes.com hired Bill Moore, a former Starbucks executive, as its CEO. In 2006, Reader's Digest purchased Allrecipes.com for $66 million.[4]

Reader's Digest sold the company to the Meredith Corporation in 2012 for $175 million.[5]

Website

The recipes on the website are posted by members of the Allrecipes.com community and then copyedited by staff. Members of the community can also rate and review recipes, as well as add photos of the finished dish. Recipes are categorized by season, type (such as appetizer or dessert), and ingredients. Search functionality supports requiring and excluding specific ingredients. Other categories include methods (such as grilling or baking), occasions, cooking style, and recipes for specific holidays.[6]

As of March 2023, the app for smartphones was no longer available or supported.[7] Allrecipes.com was available for iPhone,[8] iPad, Windows Phone, and Android[9] users. Allrecipes.com's app for smartphones, Dinner Spinner, allowed users to access the site and its user-uploaded content while on the go. In 2011, Alison Sherwood of the Milwaukee Journal Sentinel rated the site as one of her "five favorite food apps."[10]

In September 2015, Allrecipes.com launched a revamped website as part of a broader transformation into a social networking service for food lovers.[11][3] The September 2015 website relaunch was met with broad criticism, with the most common grievance being the perceived decrease in usability.[12]

Meredith closed 14 international Allrecipes domains on October 16, 2018.

References

  1. ^ "bFeedme / Recipe Site". bfeedme.com. Archived from the original on 2012-03-31. Retrieved 2011-09-27.
  2. ^ a b Steven Groves.com (April 13, 2010). "Esmee Williams, Allrecipies, Podcast Transcript". Scribed.com (Podcast). Archived from the original on February 23, 2016. Retrieved September 8, 2017.
  3. ^ a b Demmitt, Jacob (September 1, 2015). "After 18 years, Allrecipes reinvents itself as 'food-centric social network'". GeekWire. Archived from the original on November 26, 2018. Retrieved February 11, 2016.
  4. ^ a b Dudley, Brier (March 31, 2006). "Allrecipes.com sold for $66 million". The Seattle Times. Archived from the original on February 16, 2016. Retrieved February 12, 2016.
  5. ^ "Meredith Completes Acquisition of Allrecipes.com From Reader's Digest" (Press release). Meredith Corporation. March 1, 2012. Archived from the original on March 15, 2016. Retrieved February 12, 2016.
  6. ^ "How AllRecipes.com Recipe Site". Allrecipes.com. Archived from the original on 2011-09-30. Retrieved 2011-10-01.
  7. ^ "3/6/23 Status Update: Allrecipes App". Archived from the original on 2023-08-21. Retrieved 2023-08-21.
  8. ^ Broida, Rick. "5 killer iPhone apps for foodies". cnet.com. Archived from the original on 1 November 2011. Retrieved 4 October 2011.
  9. ^ Samue, Elias. "Top 20 Apps That Make Motorola Droid Bionic a Money-Saving Machine". International Business Times. Archived from the original on 20 October 2011. Retrieved 4 October 2011.
  10. ^ "Recipe Site". Milwaukee-Wisconsin Journal Sentinel. Archived from the original on January 31, 2011. Retrieved 2011-10-04.
  11. ^ Ember, Sydney (September 1, 2015). "With Technology, Avoiding Both Ads and the Blockers". The New York Times. Archived from the original on August 28, 2021. Retrieved July 10, 2017.
  12. ^ o'brien, mike (October 5, 2015). "Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign". ClickZ.com. Archived from the original on April 15, 2016. Retrieved February 11, 2016.
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