In August 2009, Reyne announced that he will be leaving 9am at the end of the year, after 4 years with the show and Ten. On 7 December 2009 Watkins also confirmed she had also quit the show, with Ten programmer David Mott announcing a brand new concept for the timeslot next year.[4] It is unclear whether Watkins has left the network altogether. The final ever show aired on Friday 11 December 2009 due to a strong competition with Seven's The Morning Show. 9am Summertime concluded on 5 February 2010. The following week after the demise the 9am website was removed.
On 16 January 2010, it was announced The Circle would be the replacement show, which started on 9 February 10am-12pm following the new time slot for the Ten Morning News hour 9am-10am.[5]
Segments
9am included a mix of lifestyle, cooking and interview segments along with advertorials. The advertorials were for products from home-shopping companies such as Danoz Direct and Global Shop Direct, and were mostly presented by Marianne van Dorslar & Ann-Maree Biggar.
At the start of the program Kim Watkins read the news headlines, and at 10.15am Ten News presenter Natarsha Belling presents a news update. At the end of each show, Reyne used his trademark sign-off - using a different adjective in place of "nice" as in "Have a nice day" (for example, "Have a colossal day").